Amazon launched this service back in July of 2012 partly to create more demand for its Kindle reading devices. Back then, it was facing competitors in Kobo and Nook, so it made sense that Amazon tried to distinguish its electronic device by building an ecosystem around the Kindle.
Kindle Unlimited meant consumers having access to unlimited books similar to how Netflix subscribers could watch unlimited media content for a monthly fee. And it worked–but not in the manner that I think Amazon had predicted.
Device sales have dropped partly because consumers don’t read as many ebooks as before; not when AUDIOBOOKS arrived on the scene. Imagine you’re a UPS driver or a long distance truck hauler. Going hands free (leaving them on the wheel) and listening to a narrator reading the book is a vastly different (and some say lazier) experience than tabbing the device to scroll over to the next page.
The fact that Amazon rebranded Kindle Unlimited to Kindle+ (and offering enrolled audiobooks to the service) reinforces the rise of audiobooks and the fall of ebooks. This is what the consumers want, and Amazon is facing/conceding to reality. Some people might hate the use of Virtual Voice service to narrate audiobooks and simply boycott them.
Since Amazon is really a metrics-focused company, its push to include Virtual Voiced books in Kindle+ could reflect the growing use of VV to produce audiobooks and consumer willingness to accept them. As a indie author who have used both live narrators and VV service, I could understand why.
Ignoring audio narration quality, a live narrator would take days and weeks to produce a commercially acceptable audiobook. The VV service turnaround is a handful of days, unless it meets a glitch in the conversion somewhere. For most indie authors, they won’t be launching the audiobook simultaneously with ebook/print versions. It’s most likely they would release the ebook and then consider hiring a live narrator if the book produces sufficient sales. If the ebook generates only a handful of sales, for whatever reason, launching a simultaneous print/audio version would only compound the loss.
That being said, Kindle+ will be paying audiobook royalties by the pages read. Amazon promised to increase the monthly pot for paying out consumed content. But I’m highly skeptical. I fear ebook authors are going to see their payouts reduced due to the audiobook inclusion; a slightly bigger pie to split among more eaters would mean smaller slices for each person. We will find out next month.
